PON in Virtual Reality
PON's view on the future of everything that moves, in virtual reality.
Challenge: the future in VR
Let 10 x 200 people simultaneously experience the moving world of PON in VR, in a realistic future experience with limited time for FX. Let PON explore the possibilities of VR, AR and 360 video.
ILUMY innovation: combine 360+AR+VR and focus on story
By augmenting 360 stereo video backdrops, shot in cities and harbours, with AR infographics and a voice narrative, users could experience the future and get the story. Using new technology to start 200 headsets simultaneously, 2.000 guests of PON could have the experience in 5 days, during World of Pon.
Shared insight: story, story, story
Of course we knew in advance that story and gameplay make the (VR) experience. Once again, we learned to trust our senses for story, exploring new angles for user perspective and agency.