Heineken Blue Room

Introducing Heineken® 0.0!

The Green Room is Heineken's online social storytelling platform for internal and external communication. Employees inspire colleagues and audiences all over the world by creating their own content. And they've got news for you! They are so excited about one of Heineken's new products, they even painted the Green Room blue...

heineken blue room 0.0

Heineken is introducing: Heineken® 0.0! Great taste, all natural, zero alcohol.

The increasing importance of living a balanced, healthy life and the growing number of consumers who like the taste of beer but prefer not to drink alcohol led Heineken to challenge their Master Brewers to brew the best possible zero alcohol beer, using only natural ingredients. Years of research combined with the experience of brewers from Spain, Austria and the Netherlands resulted in Heineken® 0.0, a refreshing non-alcoholic lager which allows you to enjoy a Heineken beer pretty much any time of the day!

heineken 0.0 launch

Compared to other 0.0 beers, Heineken® 0.0 is far less malty and less sweet. Brew Master extraordinaire Willem van Waesberghe told us Heineken® 0.0 has fruity notes, a slight malty body and a sweet-bitter aftertaste. And that it’s a great combination with the salty (soy sauce) and umami (seaweed) tastes of sushi!

Visit the Blue Room before it turns green again (this Friday)!

heineken 0.0 launch party

Stefan Hoevenaar • Creative Director at ILUMY

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