Online everyone seems to want something from you: tell or sell you stuff, involve or influence you, make you connect or share. But real interaction can only exist if a website, app or platform speaks your language.
That is why at ILUMY we always take the user’s point of view. We write user stories and do a lot of research and user tests. This way we ensure that our platforms are not one-way: they really interact and communicate with the target audience. Three examples:
Life goals with BigMove
Our client BigMove offers people a treatment program that teaches them to assert a positive influence over their lives and health. Key for this is to let people tell their life stories. An app that revolves around the user facilitates this. We wrote user stories for a specific audience: mostly older, not very tech-savvy, and not always fluent in Dutch. The design of BigMove’s GG-app is calm and clear, with simple visual steps and a large font. But it is far from boring. The design has depth and it its own atmosphere and personality. And importantly: it puts the story of the user first. Read more about the tone of voice and approach in our blog post about BigMove.
Icons for Hoen and the Fire Brigade
We have been working with two iconic organizations from Amsterdam: the Fire Brigade (BAA) and real estate / property management agency Hoen. And we provided them with, you guessed it: icons. For the Fire Brigade we built an (internal) app based on our own social communication platform Plek. The app provides firemen with up-to-date incident information through a real-time connection to the control room. Icons indicate the urgency, type of incident, and vehicles deployed. And the app has already proven its worth: Plek’s own Marit recently had a big scare when her neighbor’s house caught fire. Marit was literally smoked out of her own house but luckily the Fire Brigade showed up – with no fewer than seven vehicles, as the app showed:
For real estate and property management agency Hoen we developed a website that uses clear icons to direct users straight to the service they are looking for. (Fortunately, Marit does not have to look for a new place.) Read our blog post about Hoen to find out more.
A designer’s story
One of our main goals for our internal social communication platform Plek is to keep it simple. Users expect a lot of functionalities from Plek but they do not want to get lost in a multitude of options. The challenge is to make a complex platform like Plek look and feel simple and attractive. Our User Experience Designer Hasan knows all about this. He does a lot of research and is an expert at ‘switching to user mode’. Read more about UX, techniques and our design process in this interview with Hasan, on Plek’s blog.
Do you also want to learn to speak your users’ language? Call Stefan or Rik for your very own user story: +31 (0) 20 – 7740033.