We have had the pleasure over the past years to work with a wide variety of partners, through which we gained pertinent experience to draw lessons from, and optimize our way of working. This is how we have come to develop our own prototyping method.
The structure that holds our work together can be understood as the iterative cycle of “create, test, review”. We create by ideating, visualising, designing and building, in order to inspire, make tangible and make possible. We test by analysing data, talking to all stakeholders, and interviewing users, in order to make sure we deliver the best possible result. We review by sharing insights, sharing results, evaluating and adapting, in order to keep on learning and growing. And then we iterate.
At the core of this structure is the principle of engagement. As an agency that strives for positive change, we firmly believe that the essence of any creation lays with whether it answers an actual need. To ensure this, we see our prototyping method as a collaborative process, together with our partners and end users. This way we don’t only achieve the best possible results in terms of efficiency, but also in terms of desirability.
These are our guiding principles and activities as we move through each phase of the prototyping process: explore, prove, deliver, and transfer.