First, engage. Innovation can only be meaningful and successful when we engage with users, stakeholders and experts from your organisation. We engage all the time, to gather ideas and expertise, and to test prototypes.
Then, create. We make things tangible and testable, as soon as we can. To facilitate dialog, make abstract things concrete, less ambiguous and test assumptions. We engage, create and test in iterative, high energy spins. All the time. And then review, to learn, kill darlings and move ahead.
We spin to explore ideas, the future, strategic direction. Sometimes, opportunities arise that we can prove to be in the sweet spot of innovation. Then we deliver and transfer to partners.