Client challenge: translate a new vision into a digital tool set
BigMove helps people live a healthier life. Their program focuses on people's power, confidence and ability to influence their own health. BigMove advocates a radical new approach to health care: it focuses on jointly overcoming functional constraints rather than on diagnosis and cure. How do you provide health care professionals and participants with the necessary tools to turn this idea into reality?
ILUMY innovation: shift control over medical data to users
We provided the BigMove coaches with a tablet app a long time ago. It allows them to take participants’ statuses and agree on goals and actions, using natural-language recognition to classify issues. This time around, the required innovation was to shift control to participants. We developed a personal smartphone version of the app to help people tell their stories, take control of their own lives, and move forward. We came up with a simple and inviting design that truly focuses on people’s stories. The design is clear but not clinical; it has depth but it is not distracting; it is neutral but not boring. And because nobody wants to be a patient, we came up with a more appealing vocabulary to use in the app. And obviously, we built the app so that participants’ personal programs and data remain completely private and secure.
Shared insight: Agile development requires true partnership
BigMove and ILUMY formed a joint scrum team to develop the mobile app. The shared decision-making and full transparency that this approach entails requires trust between the two parties. Now who’s shifting control?!