Last week, Amref, aka Flying Doctors, organised a Health Action Lab with participants from Kenya, The Netherlands and USA. Their aim: unlock the African market for new health solutions and approaches.
At the Maxima Children's Hospital, ILUMY facilitated a Prototyping Jumpstart session: to explore opportunities to address non-communicable diseases associated with unhealthy behaviors of Kenya's working population.
In one morning, we moved from understanding the problem, mapping the social context of people and ideation to role-playing two different approaches.
Once again, role-play proved a valuable and fun way to experiment instantly with ideas and propositions. More later.