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willem drees

willem drees

Willem & Drees

Connect local farmers to local consumers

Client challenge: from global and anonymous to local and personal

Willem&Drees (W&D) delivers fresh food from the best sustainable local farmers and producers directly to your home. Willem&Drees' dream is to change the food chain by reconnecting consumers to local producers. In that renewed relationship, the stories and beliefs of the farmers and their products are just as important as the products themselves. We contributed to this dream by creating a grocery shopping site that is all about experience.

ILUMY innovation: focusing on the customer journey

When you buy your food at Willem&Drees, every step in the customer journey has to be aligned with the values. We worked together with Willem&Drees to develop the ultimate online local grocery shopping experience, from the farmer's story and the appearance of the delivery man to the payment mechanisms and recipe booklets.

Shared insight: there is nothing better than sharing meal

Early on in the project we shared a meal with all team members from Willem&Drees, ILUMY and partners. We shared goals and beliefs, visited the nursery garden and were in for a real feast! It proved invaluable for building a team with a shared purpose. 

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