ILUMY is your strategic prototyping partner.

© 2018 ILUMY.
All Rights Reserved.

Battle of Disruption

services ilumy battle of disruption

services ilumy battle of disruption

Set priorities for digital transformation, learn and have fun! A strategic awareness board game for 8-16 players.

How will digital transformation disrupt your industry? How to start transformation? Where are opportunities and threats for your organisation?

Play the Battle of Disruption game at your office or during a team event. Build a shared language, learn, prioritise and have fun!

Prototyping Jumpstart

services ilumy ideation jumpstart

services ilumy ideation jumpstart

Find opportunities for innovation in a highly focused ideation and experimentation workshop. Try us and get results in a day.

You have an idea or a problem to solve. In a focused one day workshop, we explore customer segments and find ideas to create value and solve problems. We prototype together and, involving your customers, we enrich opportunities with initial ideas about proposition, customer journey and business models. We design and perform initial experiments to validate assumptions and propositions. You score and rank opportunities and set your focus.


Format: intake, scan & preparation, 1 day workshop

Results: opportunities and scoring, customer input, initial prototypes, draft customer journeys and draft business models.

Luister Lunch

services ilumy luisterlunch

services ilumy luisterlunch

Kickstart your idea during lunchtime. Invite users and stakeholders for an unforgettable lunch. Lunch, listen and learn!

Instead of pitching your idea, start listening to people that you need to make your idea fly: users, investors and stakeholders. Share stories while sharing lunch.


This is the ultimate lunch time experiment to test if your prototype can solve any problems and meet needs. Share your findings during dessert and move on, equipped with insights, anecdotes and the start of new partnerships.

Format: intake, format, 2 hours lunch

Results: feedback and (financial) commitment from relevant stakeholders, visual recap



Bright Night

services ilumy bright night

services ilumy bright night

Let teams of students work on ideas and prototypes during the night. You get Eggs Benedict and fresh prototypes served for breakfast!

Put your company on the map (and Instagram!) with this eye catching event.

We transform your office into a creative prototyping work space where ILUMY and a team of creative students will work on your challenge. Learn all ins and outs of a trend, explore its value for your business, find solutions. All it takes is one night.


Format: 10 hours event: from 19.00 - 09.00 the next day.

Results: 5 - 8 prototypes. Know if a trend is interesting for a company or not (yet)

Validation Sprint

services ilumy business validation sprint

services ilumy business validation sprint

Someone in your company has an idea… let them work with our specialists to make ideas visual and tangible, test assumptions, experiment and learn along the way.

We can help create initial designs for discussion, engage with customers and experts to test assumptions, create prototypes and run experiments to get proof for a clear Go/No-Go decision.


We bring the right mix of skills: design and prototyping skills, experiment design, customer and expert interviewing, business acumen and start-up experience.

We sprint in clear timeboxes and balance speed with learning.


Format: sprint planning, 10 problem/solution interviews, 1 prototyping session, 10 customer interviews

Results: 2+ prototypes at different levels of fidelity, value map, draft customer journey, draft business model canvas, interview summaries, opportunity scoring, Go/No-Go


LEAN Innovation Playground

services ilumy innovation playground

services ilumy innovation playground

Crowdsource and drive innovation in your organisation and establish a generative culture. Jump-start with our proven method and tools, tailored to your organisation.

Do you want to make it easier for people in your organisation to propel initiatives? To get involved with ideas and test new business models and ways of working? Do you want to create enticing stage-gates to drive ideas from spark to opportunity to sweet spot to MVP?

With our proven approach we help establish a process, roles and useful tools that fit your organisation, combining Prototyping and Lean Startup. And you can work with our innovation collaboration platform, loved by many.



services ilumy prototyping as a service

services ilumy prototyping as a service

Prototyping Partnership

In a steady rhythm of 4 to 10 cycles per year, we engage with your organisation and stakeholders to ideate, make ideas tangible, test prototypes and validate business models. For one strategic theme or for your innovation roadmap.


We bring the right mix and availability of entrepreneurship, skills, our proven method and enterprise reliability, ISO27001 secure. And fun too.

Every cycle you typically get:

  • 1 Idea or theme

    You have an idea, ideate on a strategic theme or want to validate a business model.

  • 3-5 Prototypes

    At varying levels of fidelity, all testable.

  • 20 Interviews

    10 problem and 10 solution interviews.

  • 3 Quantified tests

    User-tests, in-store tests, A/B, pricing tests and other LEAN experiments.

  • 3-5 Trained colleagues

    Your team members learn design thinking and  prototyping.

  • 1 Go / No go

    A clear decision for a new or improved product, service, tool or way of working.

Strategic partners

We commit to future value: pro-actively scan markets , help spot opportunities and deliver testable prototypes on Horizons 1, 2 and 3.


We create excitement, work with your experts, create fans and get feedback with our in-company approach.


Once we agree on a rhythm of 4 to 10 cycles per year, you will have ongoing ideation and experimentation.

Flexible teaming

You will always have access to the right mix and availability of (rare) skills when needed in the process. You get results without hassle.

Visual Strategy

services ilumy strategy visualisation

services ilumy strategy visualisation

Make your strategy better understood, a motivator and fun: let’s make it visual!

You have a strategy meeting, strategic choices to make or a strategy to share. We can help you make strategic choices easy to grasp, make strategic dilemmas better understood and visualise a future that motivates people.


Our creative strategy consultants and visualisers have worked with boards, supervisory boards and innovation teams at Dura Vermeer, Heineken, IKEA, ING, Oxfam, Philips, PON, Rabobank, Tennet, T-Mobile, Unilever, Waternet, Accenture, Deloitte, McKinsey, and many more.



services ilumy startup as a service

services ilumy startup as a service

Launch your startup with a balanced, experienced team on a budget. This is not our first rodeo.

A friend told us about his well-funded startup, burning €800k in the first year with a team of 15. Result: too many people working on an untested, still-useless product. Mission aborted.


Prototype and launch your start-up with us for €120k-€150k. We bring the experts you need just when you need them. And we bring a proven method, fully operational DevOps, a start-up mentality and corporate reliability.


We scale up when the sweet spot gets proven. You commit six months ahead and we both keep risk low.

Team on a budget

Why hire a full team? Get the experts you need just when you need them. We spin and sprint at the speed that matches your need.

Start-up mentality

We're result-oriented, human-centric, creative, no-nonsense, hi-energy, fail-ok, purpose-driven, empathic, tech-savvy & fun to work with.

Up and running

As you prototype with us to prove your sweet spot, we'll be ready for the next step: paced progress, building on our method and experience.

Certified security

Many new ideas involve personal data. We cherish privacy by design. And we can launch your service with certified security.

MVP in a box

services ilumy mvp to launch

services ilumy mvp to launch

You want to take your idea to market and grow a user community. We deliver any MVP, except cars and rockets.

You tested prototypes, found a sweet spot and want to go to market. Work with our team to deliver and launch a Minimum Viable Product.


We have deep engineering, design and delivery skills to create digital platforms and apps, VR experiences, electronics, connected devices, textiles, food products and packaging. No cars, no rockets, yet.


Prototype our relationship

Let's talk prototyping! We're always up for an exploratory chat about your business and how we can work together.

Or call us at +31 20 7740033